Brand Positioning

Much like humans, brands have - or certainly should have - their own distinguishable identities.

They require qualities, personalities, values and, crucially, a voice.

When a brand lacks a sense of direction and purpose, it will find itself spiralling into confusion and a messy existential crisis. (Also much like us!)

So, whether you’re creating a new brand from scratch, or developing an existing brand that desperately needs a remodel, forming a clear and concrete identity is the most important first step.

Enter Brand Positioning.

A two-hour distillation session, where, together, we extract what makes your brand unique, powerful and much needed in its market.

We’ll go through your business’…

- past, present and desired trajectory
- overarching mission
- short + long term goals
- most common pain points + misconceptions 
- target audiences + customer experience
- key competitors, aspirational predecessors + cross-industry peers 
- traits, tone, communication channels, aesthetic

…and lots more.

Then, I go away and collate all these insights into a 10-15 page PDF.
This doc lays out your brand’s new, smarter, sharper position and serves to inform, inspire and align everyone involved in it.

Sound good? ↓